The Black Star Experience is the National Democratic Congress’s (NDC) flagship policy aimed at boosting Ghana’s tourism and creative arts sectors.
This initiative promises to promote culture and tourism by partnering with young creatives to launch and promote the Black Star Experience.
Key Objectives:
- Promoting Culture and Tourism: The policy aims to elevate Ghana’s cultural heritage and tourism potential.
- Empowering Young Creatives: It seeks to support youth startups in the creative space financially and logistically.
- Showcasing Local Talent: School sporting activities will be rejuvenated to identify and nurture local talents to feed the growing sporting industry.
Benefits:
- Economic Growth: The policy is expected to contribute to Ghana’s economic development through tourism and creative arts.
- Job Creation: It will create employment opportunities for young people in the tourism and creative arts sectors.
- Cultural Preservation: The Black Star Experience will help preserve Ghana’s rich cultural heritage.
The NDC’s commitment to the creative arts sector is evident in their 2024 Youth Manifesto, which outlines plans to empower youth in the informal sector, digital skills, agriculture, and agribusiness.










