A new Citizens’ Perception Survey Report 2025 on Governance & Politics, released by Feedback Africa Limited, has revealed that the majority of Ghanaians continue to struggle to balance their incomes against the cost of living, despite perceptions that recent price increases have been relatively moderate.
According to the survey, 76.6 per cent of respondents said their average monthly income does not match their monthly expenditure, while only 23.4 per cent said their income is sufficient to cover expenses.
On the broader cost-of-living outlook, 68.8 per cent of respondents described the cost of living in 2025 as “Moderate or Low” compared to 2024, while 28.2 per cent rated it as “High or Very High.” A further 3.0 per cent said conditions had remained the same.
The findings were presented at a press conference in Accra, where Prof. Smart Sarpong, who led the research, walked journalists through the data and underlying trends using a detailed presentation.
Disaggregated data showed variations across political and occupational lines, with respondents identifying as NPP supporters recording the highest perception of high living costs at 45.0 per cent, compared to 15.4 per cent among NDC supporters. Traders, teachers, nurses, and store attendants also reported notable pressure.
The study covered 6,756 respondents across 138 Metropolitan, Municipal and District Assemblies (MMDAs) in 996 communities, representing 53 per cent national coverage.
Prof. Sarpong noted that the results point to a key policy challenge: even when inflationary pressures appear to ease, household incomes are still not keeping pace with everyday expenses.
