Entertainment journalist, Edem Mensah Tsotorme has expressed optimism about the newly launched Black Star Experience, describing the initiative as a promising step toward repositioning Ghana as a cultural and creative powerhouse in Africa.Ghanaian fashion
Speaking on The Chat on Channel One TV on Saturday, May 3, Tsotorme praised the concept and execution of the launch but emphasised the importance of sustained commitment to fully realise its potential.
“If you look at the whole set-up and the kind of speeches that we heard and the conversation, the memorial that we heard after the launch looks promising. But I just want to believe that it will not rest there,” he said
President John Dramani Mahama officially unveiled the Black Star Experience on Thursday, May 1, as part of his 120-day social contract, aimed at enhancing national identity and leveraging Ghana’s rich creative and cultural heritage for economic development.
Ghanaian fashion
Tsotorme explained that the initiative ties into the broader strategy of nation branding, where countries actively cultivate a positive global image to boost trade, attract investment, and promote tourism.
“If you look at the whole idea about the Black Star Experience, it revolves around nation branding. With nation branding, what you do is you try to create a unique image, or you create a unique appeal for people to have that kind of thought that anytime your name comes to mind, they can have that positive feeling,” he noted
He further highlighted the economic potential of such branding, pointing out that a positive national reputation naturally draws investors and trade partners.
“There is also an economic impact on nation branding. When a country is known for a certain positive reputation, it attracts trade, investors, and that importance is enormous,” he added.
The Black Star Experience is expected to serve as a unifying platform for Ghana’s arts, culture, tourism, and creative sectors, positioning the country as a leading destination for African excellence and innovation.
Source: citinewsroom
