The NDC flagbearer John Dramani Mahama has once again shown love as the massive crowd stayed overnight to welcome him.
Per the photos available, He was on his campaign tour to Navrongo while the NDC supporters and sympathizers came out in their numbers to meet him, though it was late in the evening.
The NDC’s choice has attracted a crowd wherever he goes as far as this 2020 campaign is a concern, which many believe he could win the elections if these are translated into votes.
The qualities that most voters want or are looking for in their leader is someone who is stable, experienced, and dynamic to shake up the establishment.
Although John Mahama is a leader from the intelligentsia, he still can relate to the concerns of the common person. Most Politicians everywhere believe that they have a natural gift for understanding people.
They believe that they know, without doing research, what issues to discuss, what values to invoke, and what concerns to address in order to attract the interests of their voters.
This Presidential aspirant Knows it all and he does appeal to voters through his charisma and a good sense of humor. His messages are very short but it carries enormous weight and he effectively delivers it to the voters.
The messages and manifesto promises are truthful and credible. It is consistent with his background of values, practices, policies, and history of his administration when he was a President.
In addition, his messages are believable, he doesn’t make unrealistic promises which simply add to voter apathy. It is therefore critically important to back up your statements with evidence of experiences or knowledge from your personal past and he rightly does so.
His messages are also persuasive, that is he talks about topics such as free primary health care, free tertiary education for the physically challenged, free loans without guarantors and four months of maternity leave and these are important to his target audience.
The man John Dramani Mahama is currently in the Upper East Region and has toured many electoral areas to bring them the good news from his manifesto.
He was in Windana, Bawku and Garu. On the 24th of November,2020 he was in Navrongo Where he talked about their jobs, children’s education, their pension and infrastructural projects in the Region.
The presidential hopeful talked about the abandoned projects, the price of Gari which was 5 cedis is now 20 cedis, the current government’s pledge not to borrow but has overborrowed to the tune of 140 billion cedis among others.
What was marveling about the supporters is their patience as they waited at night to listen to him, if this is not true love for a genuine leader then what is it.?
His messages are clear and speak to the heart, Politics is an emotional business, and politicians who speak to the hearts of voters generally defeat those who appeal to their heads.
SOURCE: broadcastghana.net