International lifestyle and wellness company QNET says it is intensifying efforts to combat the misuse of its brand name and products by individuals allegedly involved in fraudulent activities in Ghana.
The company says it is working to provide accurate information about its business model while collaborating with relevant stakeholders, including the Economic and Organised Crime Office (EOCO) and other security agencies, to address activities involving the alleged misuse of its name.
Linda Vasnoni, a business consultant for QNET and Chief Operating Officer of Consolidated Shipping Agencies, disclosed this during the 10th anniversary celebration of the Young African Women Congress (YAWC) Network at the University of Ghana, Legon.
She said QNET had been affected by individuals who allegedly misrepresent its operations and use its name to engage in fraudulent schemes.
According to Ms. Vasnoni, QNET operates as an e-commerce and direct-selling platform offering wellness and home products, rather than an employment agency.
“QNET does not offer employment to anybody,” she emphasised, explaining that individuals interested in the platform could participate in selling its products as independent micro-entrepreneurs.
She said the company’s participation in the YAWC anniversary celebration was motivated by its interest in young people, particularly African women seeking entrepreneurial opportunities.
Ms. Vasnoni noted that the engagement provided an opportunity to educate participants about QNET’s business model and distinguish its operations from activities allegedly carried out by individuals misusing its identity.
She added that the company’s wellness products were supported by research and science, encouraging prospective customers and business participants to seek accurate information about the products and the company’s operations.
Ms. Vasnoni said QNET remained committed to protecting its brand reputation and ensuring that Ghanaians received accurate information about its activities.
She indicated that the company was working with relevant stakeholders, including EOCO and other security agencies, to address fraudulent activities associated with its name.
She also referred to arrests involving individuals allegedly engaged in such activities and said efforts to pursue those responsible would continue.
“If you go online, you will see a lot of people have been arrested, and we will continue to arrest them,” she said.
Her comments come amid concerns about the use of QNET’s name by individuals whose activities have generated public questions about the company’s operations.
QNET says it wants to strengthen public understanding of its business model and distinguish its legitimate activities from fraudulent schemes allegedly carried out in its name.
Women’s Entrepreneurship in Focus
Beyond addressing the misuse of its brand, Ms. Vasnoni said the YAWC engagement offered an opportunity to inspire young African women to pursue entrepreneurship, overcome challenges and build sustainable businesses.
Drawing on her professional experience with Consolidated Shipping Agencies, a freight-forwarding and logistics company she said had been operating for 30 years, she shared lessons from the challenges encountered in running and growing a business.
She expressed hope that her experiences would encourage participants to persevere through difficulties, develop their businesses and contribute positively to society.
Ms. Vasnoni said she believed QNET’s direct-selling platform could provide an opportunity for interested women to operate as micro-entrepreneurs by marketing and selling its products.
Looking ahead to the next decade, she said she hoped to see women who participated in the programme establish successful businesses, benefit from entrepreneurial opportunities and extend their impact to others.
She said her vision was for the women to progress in their chosen fields and use their achievements to support the development of their communities.
The 10th anniversary celebration of the Young African Women Congress Network brought together participants to engage on women’s empowerment, entrepreneurship and opportunities for young Africans.
Story by Osman Issah Abadoo
