Ghana’s cultural and tourism credentials received a major global boost in Los Angeles as the Chief Executive Officer of the Ghana Tourism Authority (GTA), Maame Efua Houadjeto, took centre stage at a high-profile Pre-Grammy Awards ceremony during Grammy Week.
The event, which drew cultural leaders, creatives, policymakers, and global advocates from across the world, provided an international platform to project Ghana’s rich heritage, creative strength, and tourism appeal to a global audience
Maame Efua Houadjeto was recognised for her role in advancing cultural exchange and heritage promotion, a development that reflects Ghana’s growing influence in global cultural conversations and destination marketing.
The ceremony formed part of a series of Grammy Week activities celebrating culture, creativity, social impact, and community development. It was jointly organised by several international institutions and foundations committed to innovation, inclusion, and positive global change.
The GTA CEO was accompanied by GTA Board Member, Prince Anthony, and the Director of Corporate Affairs, Bright Asempa Tsadidey, highlighting the Authority’s unified leadership and institutional presence at the international gathering.
Speaking at the event, Maame Efua Houadjeto used the opportunity to spotlight Ghana as a preferred cultural and tourism destination, inviting the global community to experience the country’s heritage, creativity and renowned hospitality.
Her participation and recognition at the Pre-Grammy event underscore Ghana’s strategic use of cultural platforms to strengthen tourism promotion, cultural diplomacy, and international partnerships.
The development aligns with Ghana’s broader efforts to position culture and creativity as key drivers of tourism growth, global engagement and sustainable economic development, while reinforcing the country’s image as a welcoming hub for authentic cultural experiences.
Story by Osman Issah Abadoo
