QNET, a leading global lifestyle and wellness direct selling company, has officially named Nathan Kwabena Anokye Adisi, the CEO of EIB Network, widely known as Bola Ray, as its official representative and spokesperson in Ghana. A move to mark a strategic acceleration of QNET’s campaign to combat brand misuse, fraud, and misrepresentation in the Ghanaian market.
Speaking at the official ceremony in Accra, QNET’s Deputy Chairman for the Sub-Saharan region, Biram Fall, described the partnership as a critical step toward enhanced transparency and sustainable growth.
“Today, we take a major step by welcoming Mr. Kwabena Adisi, more popularly known as Bola Ray, as QNET’s official spokesperson in Ghana,” Fall stated. “Bola Ray’s integrity, influence, and leadership in the community make him an ideal ambassador to champion our mission of empowering legitimate entrepreneurs, educating the public, and supporting community development.”
The deputy chairman emphasized that the media mogul would be instrumental in leading QNET’s local initiatives, which are geared towards job creation, community support, and promoting Ghana’s economic resilience.
In his acceptance speech, Bola Ray conveyed his profound excitement, calling the appointment both a professional milestone and a “commitment to serve a credible global brand.”
He immediately took a firm stance against the fraudulent activities plaguing the company’s reputation, using his platform to clarify QNET’s legitimate identity.
“QNET is neither a travel agency, nor does it offer scholarships or operate as a Ponzi or investment scheme. These criminals exploit our reputable brand to defraud unsuspecting individuals,” Bola Ray asserted.
He announced that QNET’s increased physical presence in the country is specifically intended to curb these illegal activities. “For many years, people have misused the brand because there was no physical presence here in Ghana. That ceases from today, because we are going after the criminals.”
The new spokesperson highlighted the concrete measures QNET has implemented to address scam allegations:, such as its partnership with Ghana’s Economic and Organised Crime Office (EOCO) and the opening of a dedicated Compliance Office at East Legon in Accra, which will serve as a central hub for reporting fraud and ensuring ethical business conduct.
“If a brand were truly involved in fraud and scam, it would certainly not be bold enough to open a physical office here in Ghana. That should tell you that it’s a true brand,” he challenged.
Bola Ray pledged to leverage his extensive media network to promote transparency and public education, urging journalists to exercise due diligence. “My friends in the media, it is essential that we help the public verify claims before associating them with our name.”
He concluded by reaffirming QNET’s readiness to deepen its investment in community outreach and youth empowerment through its existing “QNET Against Scams” campaign, urging public and media support to showcase the company’s legitimate products and ethical business model.
Story By: Eugenia Ewoenam Osei
