GoldBod Jewellery Limited has unveiled an ambitious plan to position Ghana as Africa’s number one jewellery and investment-gold brand, with Managing Director Getrude Emefa Donkor declaring that the company is preparing to place handcrafted Ghanaian pieces on shelves across the world’s leading luxury markets.
Speaking at a press briefing in Accra, Ms. Donkor said GoldBod’s renewed focus on craftsmanship, retooled production systems and global expansion reflects a national shift from exporting raw gold to exporting prestige, design, and value.
According to her, the company is entering a new era where Ghanaian skill, creativity, and authenticity will be at the centre of a thriving luxury-goods industry driven entirely by local artisans.
She explained that the company’s ongoing restructuring, including the upgrade of its factory, modernised production lines and training of master craftsmen, is aimed at meeting international quality benchmarks that will allow Ghanaian jewellery to compete on the global stage.
“We are building a brand that represents excellence,” she said, noting that the company’s transformation strategy is rooted in both value addition and long-term national benefit.
As part of its product offering, GoldBod Jewellery has introduced Investment Gold Tablets, available in 1 gram, 5 grams, 10 grams and 1-ounce bars. Ms. Donkor described the tablets as a convenient and accessible way for individuals to build wealth and retain value in gold, a commodity that traditionally appreciates over time.
She added that the buyback option provides a simple, secure avenue for customers to convert their investment into cash whenever the need arises.
The Managing Director also outlined plans to open flagship showrooms across Ghana before extending into major cities across Africa, Europe, the Middle East and North America. This expansion, she said, will cement Ghana’s presence in the global luxury sector while creating jobs and income opportunities within the country’s jewellery value chain.
“Every handcrafted piece represents Ghanaian skill, Ghanaian creativity and Ghanaian pride,” she noted.
GoldBod’s broader mission aligns with the country’s value-addition agenda, aiming not only to grow the jewellery industry but to retain foreign exchange, expand local manufacturing, and build generational wealth through homegrown gold products.
