International wellness and lifestyle giant QNET has announced an ambitious strategic plan for 2026, headlined by the return of its premier regional convention, V-Africa 2026. During a New Year Media Webinar held on Wednesday, February 25, 2026, the company reaffirmed its commitment to fostering legitimate micro-entrepreneurship and driving sustainable economic development across West Africa.
Building on the momentum of its 2025 predecessor—which brought nearly 5,000 participants to the capital—V-Africa 2026 is slated for mid-year. The event is designed as a comprehensive hub for business development, financial literacy, and intensive training, while simultaneously providing a significant boost to Ghana’s hospitality and tourism industries.
A major pillar of QNET’s 2026 agenda is the intensification of public education regarding legitimate direct selling practices. The company intends to scale up its anti-scam campaigns to protect the public from fraudulent actors and clarify the distinction between its business model and illegal schemes.
Cherif Abdoulaye, Deputy Regional General Manager for QNET Sub-Saharan Africa, emphasized that the upcoming year represents a turning point for the company’s mission on the continent.
”2026 marks a pivotal moment for QNET’s mission to empower African entrepreneurs. V-Africa 2026 is more than just a convention; it’s a testament to our belief in the immense potential of individuals across the continent,” Abdoulaye stated.
In an era of rising global economic uncertainty, Abdoulaye noted that the company’s focus remains firmly on providing an ethical framework for personal and financial success. He was clear in distancing the brand from deceptive practices that have plagued the industry.
”We are dedicated to providing the tools, knowledge, and ethical framework necessary for success, fostering legitimate micro-entrepreneurship, and actively contributing to West Africa’s economic vitality. QNET is opposed to all forms of fraudulent behaviour and activity. QNET does not promote illegal migration, false representation, fake overseas jobs or visas.”
The company reported that its 2025 performance saw a significant expansion in its wellness and lifestyle portfolio, providing a solid foundation for the market presence it intends to deepen throughout Sub-Saharan Africa over the next 12 months.
